App Icon
Background: A Tax Group from a noted accounting firm developed an app to report/calculate taxes & investment funds and asked me to design an app icon for this tool. They requested the icon be easily recognized by their emiployees, follow their brand style guides and feature the name of the tool "Data."
The Design: I felt that both an abstract and concrete icon design would enable the employees to recognize this tool so I developed both concepts and three versions for their review. Abstract Data: A very simple graphic of a circle with varying versions of gradients featuring the name "Data." The gradients offer the design more depth and professionalism while staying simplistic and easily recognizable.
Concrete Data: A calculator design outputting the name "Data" is meant to remind and prompt users the functionality of this tool - calculations. Still offering a simplistic look and feel, users will be able to recognize the icon easily too.