Digital Ad tAKEOVER CAMPAIGN
Background: Design mock up for a fictitious promotional ad campaign of Mcdonald’s new product launch.
The Design: Featuring various sized call to action and awareness banner ads that will be deployed during the campaign on Google Display Network.
Consistent Mcdonalds branding across the various assets with a call to action button to entice customers to order.
Attractive price point is highlighted and treatment of fonts is meant to conjure images of “good old times,” hence drawing the customer’s eyes to a playful pun of “getting back to our roots.”
The colour palette used is limited to keep consistent with Mcdonald’s branding, while ensuring all pertinent information still stands out.
Captivating images are used showcasing the beauty and deliciousness of the product tempting customers to order now.
Photocredits from Unsplash Ilya Mashkov / Pablo Merchán Montes