Product Rendering
Background: Pawtrience is a fictional dog food brand I developed to experiment with product renderings.
The Logo: Keeping in mind pet parents as the target audience, the name pawtrience was developed as a coy way of saying "nutrience" for dogs. The graphic paw print in the logo along with starting the name off as "paw" further reiterates that we are speaking about pups and to pet parents.
The Design: The warm colours of yellow, brown and orange were chosen for the design as it is reflective of the colours of a grilled chicken which pet parents will automatically make the subconscious association. The pop of complementary teal coloured banner reinforces the subliminal “grilled chicken” message that the food is made with real chicken. When pet parents are making their decision on what to feed their pets, this attractive design with colours that are inviting and appeal to the appetite will definitely catch their eye.