a LOGO IS BORN
Background: Approached by a Groomer who had groomed her own pup and various pups in the family for over a decade was ready to start her own grooming business. She asked that I create a name and logo for her new business along with a flyer for her to post in the neighbourhood.
The Name: The term “ToyDog” was chosen for its cute and playful way of describing the breed of small dogs to be groomed. The term “Groomer” was chosen vs “Grooming” to feel more personable/approachable and to better represent a local business catering to the neighbourhood vs a corporate giant, thus The ToyDog Groomer was born.
The Design: The design and colors chosen were meant to play on the term “ToyDog” by eliciting feelings of playfulness, coyness and cuteness. The two different breeds of dogs in the design represent that a variety of small dogs can be groomed. The teal color was chosen to elicit calmness, serenity, cleanliness like a bubble bath, exactly what dog owners would want from their dog returning from a salon day. The scissors and comb of course represent grooming, but is of a light gray colour to elicit feelings of a gentle, subtle grooming almost faded in the background.
The Brand: With an aesthetic appeal naturally comes a standard of quality to be upheld which is communicated in detail on the flyer. This brand now presents itself as a fun-loving, modern and gentle company which dog owners can rest assured their pups are in good hands.